How to list your startup on overbid.in for free
overbid.in is a leaderboard where brands pay to rank, so it might seem odd that I'm writing about how to get on it for free. But I know what it's like to be at the very start, when even ₹49 feels like money you should be saving. So there's a free way in, and it's simple: tell people about overbid.in, and I'll list your brand.
That's the whole deal. You help more founders hear about the board, and your brand gets a spot on it.
How it works
Go to the free listing page. Type your website or Instagram @handle, pick the category that fits what your product does, and add your email.
Then post about overbid.in on X, LinkedIn or Reddit. The page has a ready-made post you can use with one click, but I'd rather you wrote your own, even if it's two lines. A post in your own words reads better to the people who follow you, and it does more for both of us. Either way, it has to be public and it has to be about overbid.in.
Paste the link to your post and send it. I check every request by hand, usually within a day, so you're not waiting weeks like on most launch sites. Once it's approved you get an email with a private link where you can add your brand's name, tagline, description and logo. Bookmark that link, because it's the only way to edit your listing.
What you get
A spot on the board with a link to your site or Instagram, and your own brand page that Google can find, with a click count so you can see whether anyone came through. Your brand shows up in its category and on the all-time ranking too.
Free listings sit under every paid brand, with a small "Free" tag. I think that's fair: the board is ranked by money, and anyone who pays has earned the spots above. If you later want to move up, a bid from ₹49 puts you above every free listing, and your free listing becomes a normal paid one. You don't have to do anything else.
A few rules
One free listing per brand, and only for a brand you own or work for. Keep your post up: if it's deleted, the free listing can come off too. The usual rules and Terms apply, so things like betting, adult content and lenders that aren't registered with the RBI can't be listed, free or paid.
And please post only where self-promotion is allowed. On Reddit especially, read the subreddit's rules first. I'd rather have one honest post in the right place than ten that annoy people.
Why a post and not a link from your site
A lot of directories give you a free listing if you put a link to them on your website. I decided not to do that. Google treats "a listing in return for a link" as a link scheme, and it can hurt your site and mine in search. A post where you tell people about something you found is just word of mouth, which is how this was always supposed to grow.
If your brand is already listed and you'd like a badge on your site anyway, that's different: every listed brand can add a "Listed on overbid.in" badge from its page, if it wants to.
Ready? List your brand free. If anything's unclear, write to me at hello@overbid.in.
Ankit