Questions and answers
Everything brands ask before claiming a spot on overbid.in. The board's rules are on the Rules page, and the legal side is in the Terms.
The basics
What is overbid.in?
overbid.in is a public leaderboard of Indian brands and businesses, ranked by how much each has put in this week. The brand with the most rupees behind it is #1. Every spot links to the brand's site, and the board starts again every Monday.
How does overbid.in work?
Type your website or Instagram @handle on the overbid.in board, pick a category, choose an amount from ₹49, and pay. The moment the payment goes through, your brand is on the board at the rank that amount takes, linked to your site. Anyone who puts in more moves above you, and you can add more to move back up.
Is this an ad?
Yes. Every brand with rupees behind it on overbid.in paid for its spot, and we say so on every page. The order is only the rupees put in this week; nobody can pay to be placed anywhere else. Links out to brands are marked as sponsored.
Who can be listed?
Indian brands, startups and online businesses: websites or Instagram handles, in one of our categories (AI tools, SaaS, D2C, food, fashion, fintech, edtech and more). You must own the brand or be allowed to list it. Betting, adult content, tobacco and alcohol, unregistered lenders and crypto schemes, political ads, fake engagement, and WhatsApp, Telegram or other chat-group and invite links aren't allowed; the Terms have the full list.
How is overbid.in different from Product Hunt or launch directories?
There are no votes, no hunters and no review queue. Your rank is simply what's been put behind your brand this week, it's live the moment you pay, and the race starts again every Monday, so a new brand can take #1 any week.
Who runs overbid.in?
It's an independent project built in India. The About page says who's behind it and why.
Ranking and prices
How much does it cost?
A spot starts at ₹49. You choose the amount, in whole rupees, and the page shows the rank it gets before you pay. GST is included in the price you see.
Can I list my brand for free?
Yes, two ways, on the list free page. Add our badge to your website and check it there: you're live the moment we find it, and we look for it again every week. Or share overbid.in on X, LinkedIn or Reddit and send us the link to your post: once we've checked it, usually within a day (not the weeks or months many launch sites take), your brand goes on the board as a free listing, shown with a "Free" tag under every paid brand, with its own page. A bid from ₹49 moves it above every free listing.
How is the rank decided?
Only by the total paid for a brand this week. The biggest total is #1. If two brands have the same total, the one that got there first stays ahead. Clicks, followers and how long a brand has been listed don't count.
How do I get #1?
Put in at least ₹50 more than the current #1's total this week. The claim box at the top of the board always shows what #1 costs right now. Each category has its own ranking too, so being #1 in your category can take much less.
How do I pass a brand above me?
Your new total has to beat its total by at least ₹50. The claim box works it out for you: press + until it shows the rank you want. Adding to a brand that's already on this week's board also takes at least ₹50.
How long does my spot last?
Until the end of the week. The board starts again every Monday at midnight India time, and every total goes back to ₹0. Your brand keeps its own page, past bids still count in the all-time ranking, and each week's #1 stays in the Hall of Fame.
What is the difference between This week and All time?
One payment counts on both. This week is what each brand has had put in since Monday midnight, India time, and it resets every Monday. All time adds up everything a brand has ever been backed with, and it never resets. Both can be viewed for the whole board or one category.
Can I add more after I have paid?
Yes. Type the same website or @handle in the claim box, or press "Back" on your brand's page. You pay only the new amount, which adds to your total for the week (at least ₹50 at a time), and your brand moves up as soon as it goes through.
Can someone else back my brand?
Yes. Anyone can add to a brand that's on the board, from its page. It pushes the brand up, but it doesn't give them the listing: only the owner can change it.
Paying
How do I pay?
By UPI or card. Payments go through Dodo Payments, which is the merchant of record and handles GST. Your UPI and card details go to Dodo Payments, never to us. You get a receipt by email.
Can I use a discount code?
Yes, if you have one: enter it on the checkout page. The board counts what you actually pay after the code, in whole rupees, so your rank can be lower than the claim box showed. A code that makes it free doesn't put a brand on the board.
What if someone else pays while I am checking out?
Your rank is worked out when your payment goes through, from the totals at that moment. If another brand put in more while you were paying, you still go on the board with your full amount, just possibly a rank lower than you aimed for. You can add more to take it back.
When does my brand show up?
As soon as your payment goes through. There's no review queue; the board updates live for everyone.
Can I get a refund?
Bids work the moment you pay, so they're final: we don't refund because a brand was passed, the week reset or clicks were lower than hoped. We refund in full if you were charged but the bid didn't reach the board because of a fault on our side, if you were charged twice, or if we take a brand off the board (unless it was for fraud, impersonation, breaking the law or a chargeback). The Terms have the details.
Your listing
How do I add my logo, tagline and description?
Right after paying you land on "Finish your listing". We fill in what we can from your site (logo, tagline and description), and you can change any of it or upload your own logo. You also get a private link to edit it later, and paying again with the same email gives you a fresh one.
Can I change my category or website after paying?
Yes, from your private edit link: the category, the website or @handle, the name, tagline, description and logo. A new website can't be one that another listing already uses. Your total for the week stays the same.
What do I get besides the rank?
A link to your site from the board with a public click count, your own brand page that Google can find, an email when another brand passes you (at most one every two hours, and you can turn them off), and a "Listed on overbid.in" badge for your site that shows your live rank.
Does the link help my SEO?
Links from the board are marked as sponsored, as Google asks for paid links, so they bring visitors rather than search ranking. Your brand page here can be found on Google on its own, and it links to your site.
How are clicks counted?
Every link to your brand goes through overbid.in and is counted for the week. We count the click and the time only, not who clicked.
Anything else
How do I report a listing?
Each brand's page has a "Report it" link, or write to hello@overbid.in. We take down listings that break the rules.
How do I contact you?
Write to hello@overbid.in.
Didn't find your answer? Write to hello@overbid.in.